By Joy Agoylo
Tommy Hilfiger welcomed summer in style with the opening of its immersive Summer Pop-Up at Lotte Avenuel Jamsil in Seoul, South Korea. Blending effortless sophistication with the brand’s signature Classic American Cool, the space invited guests to discover a fresh take on modern prep designed for the season’s sunniest moments.
The launch was made even more exciting with a special appearance by Tommy Hilfiger Brand Ambassador and K-pop superstar Jang Won Young, who joined the opening alongside style icon Shiho and musician Tarzzan. Dressed in pieces from the Summer 2026 Collection, the guests embodied the collection’s relaxed yet polished aesthetic.
At the heart of the collection is the iconic 1985 Polo Shirt, a timeless staple inspired by Ivy League style and sporting heritage. Reimagined in vibrant colors, refined fits, and lightweight fabrics, the polo anchors a lineup of versatile summer essentials that combine comfort, confidence, and effortless elegance.
The pop-up itself reflected the spirit of the season through a nautical-inspired setting featuring wooden decks, canvas details, and Tommy Hilfiger’s unmistakable red, white, and blue palette. The coastal-inspired design created a warm, inviting atmosphere while interactive experiences allowed visitors to express their own personal style.
The Summer Pop-Up captures Tommy Hilfiger’s vision of “Prep Made Current”—where timeless American fashion meets modern versatility. It celebrates a lifestyle that embraces optimism, individuality, and easy sophistication, making it the perfect destination for fashion lovers looking to refresh their summer wardrobe.
Janeena Chan is on the cover of STYLISH Magazine right now. The multihyphenate media star, in-demand host, singer, actress, Sparkle artist, and our very own Stylish correspondent shares her journey as a modern Filipina-Chinese woman navigating her career in entertainment and lifestyle while embracing her heritage.
Read the Stylish Magazine January-February 2026 cover story here.
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