By Joy Evangelica Agoylo
Tommy Hilfiger steps onto football’s grandest stage, announcing its first-ever football club partnership with Liverpool FC. Described as “a bold new expression for the beautiful game,” the collaboration spans both the men’s and women’s squads and will unfold across key moments of the season, from select match-day entrances to global campaigns.
Blending New York prep heritage with the unmistakable spirit of Anfield, the partnership introduces exclusive capsules, cultural moments, and seasonal campaigns. Men’s first-team players including captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley, and Hugo Ekitike, alongside Liverpool FC Women stars Gemma Bonner and Leanne Kiernan, front the announcement, delivering what the brand calls “a modern expression of style, confidence and individuality.” Throughout the season, ongoing narratives will play out on football’s biggest stages, bringing fans closer to the personalities that define the club.
“For my entire career I’ve been inspired by sports icons, stories and uniforms,” said Tommy Hilfiger. “I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people — their belief, resilience and pride. I’m excited to work with the players and club staff who inspire a global fanbase to dream through their uncompromising pursuit of greatness.”
From the players’ perspective, the excitement is equally strong. “It’s great to see our LFC club partnership with Tommy Hilfiger go live,” said Liverpool FC captain Virgil van Dijk. “We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage”.
The partnership was marked with a powerful visual moment at Anfield, where the largest Tommy flag ever produced was unfurled across the hallowed turf, showcasing the co-branded logo. In a gesture of shared values, the fabric was donated to the Silly Goose Foundation and will be repurposed into themed pieces to raise funds for charity.
Designed for the full club and its global community of supporters, the collaboration marks a new chapter where Tommy Hilfiger’s Americana aesthetic intersects with Liverpool FC’s storied football culture, uniting fashion, heritage, and ambition on a global stage.
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