By Joy Agoylo
The fashion world has been paying attention. With her playful styling and growing influence, Tyla has become a standout name in the new generation of music-meets-fashion stars. Now, she’s adding another major fashion name to her résumé: Kate Spade New York, which has named the two-time Grammy-winning artist its newest Global Brand Ambassador.
And honestly, the pairing makes perfect sense.
Tyla has built her own lane by refusing to stay in just one. She moves between music, fashion, dance and pop culture with the kind of confidence that makes everything she touches feel fresh. Kate Spade New York has long played in that same space, where classic polish meets a wink of personality. Together, they make a pretty convincing case for fashion that doesn’t take itself too seriously.
The partnership kicks off with Tyla starring in the brand’s Fall 2026 global campaign, created around one simple but irresistible idea: joy can be hiding in plain sight.
It’s a fitting theme for an artist whose presence is practically impossible to ignore. The campaign also gives a nod to Tyla’s upcoming sophomore album, A*POP, weaving the new era into Kate Spade New York’s signature sense of color, optimism and play.
At the center of the campaign is one of the brand’s standout accessories, the Duo Mini shoulder bag, which Tyla carries in fresh seasonal shades including Beet and Laurel Leaf. Tiny bag, major attitude.
For Eva Erdmann, CEO and Brand President of Kate Spade New York, Tyla represents exactly the kind of spirit the brand wants to bring to a new generation.
“Tyla radiates what Kate Spade New York is all about: joy, optimism, and a confidence that lifts everyone around her.”
And this is only the beginning. Her partnership with Kate Spade New York will span global campaigns, social content and in-store advertising throughout the season, giving fans plenty more chances to see what happens when one of music’s most exciting young stars meets one of fashion’s most playful names.
With a new album, a new campaign and a new fashion chapter all arriving at once, Tyla is clearly having a moment.
Kate Spade New York just made sure it has a front-row seat.
In the Philippines, Kate Spade New York is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Power Plant Mall, Rustan’s Makati, Shangri-La Plaza, and Rustan’s Cebu. Visit facebook.com/katespadenewyork.philippines or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.
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