Yay! OG K-Beauty Brand Dr. Jart + Is Finally In The Philippines!

By Olivia Sylvia Estrada

Filipina beauty gals, Dr. Jart +, one of the first Korean beauty brands that sparked worldwide, is finally in Manila!

In 2005, Dr. Jart+’s founder architect Leeo (Chin Wook) Lee introduced blemish balms or BB creams at dermatology clinics. Fusing makeup and skincare was an infant concept back then, unlike how it is these days. 

Thanks to the vision of an artist in a laboratory and the idea of a doctor plus art, Dr. Jart + was born. 

Today, the brand is known for its wide range of skincare products and expertise in reliable ingredients. I first remember how their sheet masks took over the trending page for their fun packaging. Until now, I make sure I have the Cryo Rubber masks stocked in my beauty fridge for days when my skin needs that extra boost of hydration. It’s one of the best ways to get glass skin. 

At the Dr. Jart + media launch at Whitespace last July 1, 2024, the brand showcased its most beloved products and treated its guests to fun games and skincare consultations. 

Beauty enthusiasts, members of the press, and various influencers were at the event. They were welcomed to a sensory experience as they were first at The Red Zone. Here, various skin concerns were highlighted through video installations. It was a bit painful to the eyes, but it all made sense as relief washed over upon entering the Sensitivity Free Zone. 

It was here that there was a short program to talk about Dr. Jart + and introduce the Philippine team responsible for bringing the brand to our shores. Soon after, guests were free to roam around and get to know more about the brand, accompanied by beats from DJ Dara.

Giant installations provided fun props and backdrops for photos. Among them was a life-sized tub of the Cicapair Tiger Grass Color Correcting Treatment and a huge bottle of the Intensive Soothing Repair Serum. 

Must-Have Dr. Jart + Offerings

Dr. Jart +’s  Cicapair range is lauded for its skin-soothing qualities that combat redness and irritation. It harnesses the power of Centella Asiatica and peptides. 

Centella Asiatica is a plant used in Ayurvedic and Traditional Chinese Medicine (TCM). It is known for its hydrating and soothing properties perfect for the skin. Peptides provide skin barrier relief, even out skin tone, and prevent wrinkles. Dr. Jart +’s Cicapair range offers a complete routine, from cleansing to moisturizing, so you can let your skin enjoy the benefits of these two ingredients in every step. 

Dr Jart + also brings to the country the Ceramidin collection, Vital Hydra Solution line, and the Every Sun Day Sunscreen. 

Each of these collections addresses a specific skincare concern and champions the best ingredients known to help with the problem. 

The Ceramidin collection combines ceramides with panthenol and glycerin. It’s for those who want healthy, bouncy skin. Notable products include the Ceramidin Eye Cream and Skin Barrier Serum Toner. 

Vital Hydra Solution is all about the power of hyaluronic acid and pentavitin. Pentavitin promotes the production of natural filaggrin, which is essential to help dry skin and for a healthy skin barrier. The Hydro Plump Overnight Mask from the range is a must-have for those who want extra hydration. 

Dr. Jart+’s Every Sun Day™ Sunscreen collection is all about protection from UV rays with the Mineral Sunscreen For Face SPF50 +. 

Dr. Jart + is available exclusively at Watsons and Look At Me, watsons.com.ph, and Watsons official stores on Shopee and Lazada

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